Why brand familiarity matters

Be Familiar: Why brand familiarity is the key to becoming a powerful brand (linkedin.com link)

Econsultancy study: 82% of searchers choose a familiar brand for the first click (econsultancy.com link)

An exploratory investigation of the elements of B2B brand image and its relationship to price premium (researchgate.net link)

Cover art by https://www.forbes.com/sites/netapp/2013/09/12/brand-is-demands-best-friend/

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