Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action ( link)

Engineering as marketing is the concept of building and sharing tools with your users with that they will find useful. These can either be made specifically for an engineering-as-marketing strategy, or by repurposing existing tools you’ve built to solve internal problems in your business. Goal is building and using tools to reach more people and gain traction by providing value to users ( link)

Top 7 B2B content marketing research insights that should guide your strategy ( link)

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