THE FOUNDER HANDBOOK
Why does this book matter?
However, we believe that there are universal lessons that every successful founder has to learn.
This wisdom is usually accumulated the hard way – doing something, failing at it, learning from it and then repeating the cycle.
In this book we share these experiences so that you can get a head start!
The founder handbook in the news
Posts and essays
ChartMogul: Net vs. Gross Revenue Churn: Best Practices (chartmogul.com link) ProfitWell: How to Achieve Net Negative Churn for SaaS (profitwell.com link) Cover art by: https://www.profitwell.com/recur/all/negative-churn
Tren Griffin: 12 Things about Product-Market Fit (a16z.com link) Also see: Cover art by: https://productcoalition.com/5-signs-youve-achieved-product-market-fit-9e0b645e5452
Zombie startups are VC funded companies that don’t close their doors after funding runs out, but also does not grow significantly. They typically generate enough […]
Jason Lemkin: Here’s How Much Your VCs Make (saastr.com link) Cover art by: https://www.salesforce.com/ca/blog/2016/07/steps-to-raise-venture-capital-funds.html
A study by an assistant professor at The University of Texas at Arlington published in the Journal of Marketing shows that marketers of relatively high-priced […]
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. They say you shouldn’t ask your mom whether your […]
The Boy Who Cried Wolf is one of Aesop’s Fables. From it is derived the English idiom “to cry wolf”, defined as “to give a false alarm” in Brewer’s […]
Business Insider: 4 behaviors are the most reliable predictors of divorce (businessinsider.com link) – surprisingly applies to business relationships too. Cover art by: http://elitebusinessmagazine.co.uk/legal/item/helping-your-startup-survive-a-divorce
The continued existence of organisms which are best adapted to their environment, with the extinction of others, as a concept in the Darwinian theory of […]
NFX: The Network Effects Bible (nfx.com link) NFX: The Network Effects Manual: 13 Different Network Effects (and counting) (nfx.com link) Cover art by: https://seekingalpha.com/article/4253043-sustainable-competitive-advantages-network-effects
Praise for the founder handbook
A must read for anyone thinking about starting a B2B SaaS company targeting enterprise customers. And frankly anyone considering investing in one. It’s packed with quality, very honest & matter of fact advice.
–David Corthorn, co-founder and CPO at 2DA Analytics
The great thing Siobhan and Andrius are offering founders with this book is lessons that work in practice – this is not theoretical, it’s from the school of hard knocks.
–Paul mcnabb, Co Managing Partner at Episode 1 Ventures
In 10 years of B2B investing every initial conversation with a startup entrepreneur distils down to the belief that “if we build a better product they will come” – they don’t. When this reality becomes general knowledge inside of the startup team then this is where this book steps in – a practical, grounded and structured grand insight on how to get the sales traction to the A round.
–John Straw, Senior Advisor – McKinsey and Company
This book is an engaging and entertaining read – and one that packs a huge amount of hard-won wisdom into a relatively small space. Any founder will find their daunting journey a little easier having read this. One of the most valuable gifts to give anyone charting a course through uncertainty is a set of great questions to ask of yourself and others – Siobhan and Andrius more than deliver on this front.
–Stephen Cook, Managing Partner at Bp launchpad
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Authors who have done it themselves
Andrius is one of the founders and CEO of AimBrain, acquired by the market leader in the space at that time. Over the years, he tried many approaches to starting and scaling a startup that didn’t work and, with Siobhan’s help, a few that did.
Siobhan is an operating partner at BP Launchpad, investing in and scaling energy companies. She has past experience in sales and strategy roles in startups and big tech. Her expertise lies in finding the value exchange and getting the right things done.
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