Why does this book matter?

There are no set rules on how to succeed in building and then scaling your startup.

However, we believe that there are universal lessons that every successful founder has to learn.

This wisdom is usually accumulated the hard way – doing something, failing at it, learning from it and then repeating the cycle.

In this book we share these experiences so that you can get a head start!

Praise for the founder handbook

The great thing Siobhan and Andrius are offering founders with this book is lessons that work in practice – this is not theoretical, it’s from the school of hard knocks.

Paul mcnabb, Co Managing Partner at Episode 1 Ventures

In 10 years of B2B investing every initial conversation with a startup entrepreneur distils down to the belief that “if we build a better product they will come” – they don’t. When this reality becomes general knowledge inside of the startup team then this is where this book steps in – a practical, grounded and structured grand insight on how to get the sales traction to the A round.

John Straw, Senior Advisor – McKinsey and Company

This book is an engaging and entertaining read – and one that packs a huge amount of hard-won wisdom into a relatively small space. Any founder will find their daunting journey a little easier having read this. One of the most valuable gifts to give anyone charting a course through uncertainty is a set of great questions to ask of yourself and others – Siobhan and Andrius more than deliver on this front.

Stephen Cook, Managing Partner at Bp launchpad

Posts and essays

Startup exponential growth

Digital Information World: 5 tips for harnessing exponential business growth (digitalinformationworld.com link) Cover art by: https://thefounderhandbook.org/

Unicorn startups

In business, a unicorn is a privately held startup company valued at over $1 billion (investopedia.com link) CrunchBase Insights: The Complete List Of Unicorn Companies (cbinsights.com link) Cover art by […]

The alliance framework

The Alliance: A New Framework For Managing Today’s Employees (theallianceframework.com link) Cover art by: http://www.theallianceframework.com/

Do things that do not scale

One of the most common types of advice Y Combinator gives to founders is to do things that don’t scale. A lot of would-be founders […]

Why product and brand framing matters

Strategy Peak: How to Get People to Pay 77% More By Changing Just One Thing (strategypeak.com link) April Dunford: How product framing can help grow […]

To cry wolf

The Boy Who Cried Wolf is one of Aesop’s Fables. From it is derived the English idiom “to cry wolf”, defined as “to give a false alarm” in Brewer’s […]

Why startups fail

CrunchBase Insights: The Top 20 Reasons Startups Fail (cbinsights.com link) Cover art by https://www.cbinsights.com/research/startup-failure-reasons-top/

Death of a salesman

Death of a Salesman is a 1949 stage play written by American playwright Arthur Miller. The play premiered on Broadway in February 1949, running for 742 performances. It is a two-act tragedy […]

How product market fit feels

There is no one-size-fits-all definition of how product market feels, but we tend to think about it as physics resonant frequency: When an oscillating force […]

Customer profitability

Customer profitability is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between […]


Authors who have done it themselves

Andrius SutasFounder

Andrius is one of the founders and CEO of AimBrain, acquired by the market leader in the space at that time. Over the years, he tried many approaches to starting and scaling a startup that didn’t work and, with Siobhan’s help, a few that did.

Siobhan ClarkeInvestor, Sales Executive

Siobhan is an operating partner at BP Launchpad, investing in and scaling energy companies. She has past experience in sales and strategy roles in startups and big tech. Her expertise lies in finding the value exchange and getting the right things done.

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