Why does this book matter?

There are no set rules on how to succeed in building and then scaling your startup.

However, we believe that there are universal lessons that every successful founder has to learn.

This wisdom is usually accumulated the hard way – doing something, failing at it, learning from it and then repeating the cycle.

In this book we share these experiences so that you can get a head start!

The founder handbook in the news

Barclays Eagle Labs

We are very proud and grateful for being featured on Barclays Eagle Labs suggested reading list by Steven Drost, CSO of CodeBase.

#5 Launchpad: the energy-focused unicorn factory

Amazing shout-out by Launchpad newsletter #5, “The energy-focused unicorn factory”, as a recommended reading for the week!

The woman behind The Founder Handbook

The University of Manchester, Alliance Manchester Business School featured Siobhan Clarke in their MBA Guest Post.

Launchpad Frankly Podcast

Siobhan and Andrius discuss the how-to guide for getting your first 10 enterprise customers part of Launchpad Frankly podcast series.

Posts and essays

Emotions are contagious

Emotional contagion is the phenomenon of having one person’s emotions and related behaviors directly trigger similar emotions and behaviors in other people. Emotions can be […]

Startup churn rate

ChartMogul: Net vs. Gross Revenue Churn: Best Practices (chartmogul.com link) ProfitWell: How to Achieve Net Negative Churn for SaaS (profitwell.com link) Cover art by: https://www.profitwell.com/recur/all/negative-churn

Crossing the chasm

Geoffrey Moore is an author of Crossing the Chasm (1991), a marketing book that focuses on the specifics of marketing high tech products during the early start up period (geoffreyamoore.com link, wikipedia.org […]

Rubber ducking a business processes

In software engineering, rubber duck debugging is a method of debugging code. The name is a reference to a story in the book The Pragmatic Programmer in which a programmer would carry […]

Race to a category leader

Geoffrey Moore, Technology Speaker, The Chasm Has Evolved on why early category leadership is important (hint: majority of the market copies their peers) David Sacks: […]

How to find a cofounder

One of many ways to meet a cofounder in a more structured environment is through a company building programmes. For example, Entrepreneur First, who are […]

Diverse teams make better decisions

McKinsey & Company: Delivering through diversity (mckinsey.com link) Cover art by: https://ecorner.stanford.edu/articles/how-startups-can-bake-diversity-into-their-dna/

Most startups fail

Investopedia: How Many Startups Fail and Why? (investopedia.com link) Cover art by: https://www.freepik.com/premium-vector/startup-rocket-crash_4144214.htm

Software is eating the world

Marc Andreessen penned his famous “Why Software Is Eating the World” essay in The Wall Street Journal in 2011. Today, the idea that “every company needs to […]

Why low burn rate is important

Burn rate is the amount of money you spend in your startup at a given period (usually, a month). It includes total expenses: the cost of […]

Praise for the founder handbook

A must read for anyone thinking about starting a B2B SaaS company targeting enterprise customers. And frankly anyone considering investing in one. It’s packed with quality, very honest & matter of fact advice.

David Corthorn, co-founder and CPO at 2DA Analytics

The great thing Siobhan and Andrius are offering founders with this book is lessons that work in practice – this is not theoretical, it’s from the school of hard knocks.

Paul mcnabb, Co Managing Partner at Episode 1 Ventures

In 10 years of B2B investing every initial conversation with a startup entrepreneur distils down to the belief that “if we build a better product they will come” – they don’t. When this reality becomes general knowledge inside of the startup team then this is where this book steps in – a practical, grounded and structured grand insight on how to get the sales traction to the A round.

John Straw, Senior Advisor – McKinsey and Company

This book is an engaging and entertaining read – and one that packs a huge amount of hard-won wisdom into a relatively small space. Any founder will find their daunting journey a little easier having read this. One of the most valuable gifts to give anyone charting a course through uncertainty is a set of great questions to ask of yourself and others – Siobhan and Andrius more than deliver on this front.

Stephen Cook, Managing Partner at Bp launchpad


Authors who have done it themselves

Andrius SutasFounder

Andrius is one of the founders and CEO of AimBrain, acquired by the market leader in the space at that time. Over the years, he tried many approaches to starting and scaling a startup that didn’t work and, with Siobhan’s help, a few that did.

Siobhan ClarkeInvestor, Sales Executive

Siobhan is an operating partner at BP Launchpad, investing in and scaling energy companies. She has past experience in sales and strategy roles in startups and big tech. Her expertise lies in finding the value exchange and getting the right things done.

Subscribe to download the full book for free!

  • Full book PDF download
  • New book resources
  • New essays, posts or podcasts
  • New events
  • New book releases