
THE FOUNDER HANDBOOK
Why does this book matter?
However, we believe that there are universal lessons that every successful founder has to learn.
This wisdom is usually accumulated the hard way – doing something, failing at it, learning from it and then repeating the cycle.
In this book we share these experiences so that you can get a head start!

The founder handbook in the news
Praise for the founder handbook
A must read for anyone thinking about starting a B2B SaaS company targeting enterprise customers. And frankly anyone considering investing in one. It’s packed with quality, very honest & matter of fact advice.
–David Corthorn, co-founder and CPO at 2DA Analytics
The great thing Siobhan and Andrius are offering founders with this book is lessons that work in practice – this is not theoretical, it’s from the school of hard knocks.
–Paul mcnabb, Co Managing Partner at Episode 1 Ventures
In 10 years of B2B investing every initial conversation with a startup entrepreneur distils down to the belief that “if we build a better product they will come” – they don’t. When this reality becomes general knowledge inside of the startup team then this is where this book steps in – a practical, grounded and structured grand insight on how to get the sales traction to the A round.
–John Straw, Senior Advisor – McKinsey and Company
This book is an engaging and entertaining read – and one that packs a huge amount of hard-won wisdom into a relatively small space. Any founder will find their daunting journey a little easier having read this. One of the most valuable gifts to give anyone charting a course through uncertainty is a set of great questions to ask of yourself and others – Siobhan and Andrius more than deliver on this front.
–Stephen Cook, Managing Partner at Bp launchpad
Authors who have done it themselves

Andrius is one of the founders and CEO of AimBrain, acquired by the market leader in the space at that time. Over the years, he tried many approaches to starting and scaling a startup that didn’t work and, with Siobhan’s help, a few that did.

With a 20 year career across 3 continents (London, Singapore and San Francisco) in scale ups, venture capital and large enterprise across software, hardware and Energy, Siobhan brings together the hard work of front line sales with the analytical insight of investing and the coaching gained from working as a Non Executive Director with Founders and CEOs. Her expertise lies in finding the value exchange and getting the right things done.
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