A classic example of not the best product but best execution winning is the Betamax vs VHS format war. Betamax was, in theory, a technically superior recording format over VHS due to resolution, slightly superior sound, and a more stable image (wikipedia.org link). However, VHS out-executed Betamax by really understanding and delivering for their market/customers needs (theguardian.com link)
In similar vein, it’s not the first (startup) to market but first to product-market fit that wins.
Cover art by: https://blog.ediphy.io/best-execution-and-the-lean-startup/
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