Geoffrey Moore, Technology Speaker, The Chasm Has Evolved on why early category leadership is important (hint: majority of the market copies their peers)
David Sacks: The One Who Defines the Category Wins the Category (medium.com link)
Harvard Business Review: The Difference Between a First Mover and a Category Creator (hbr.org link)
Cover art by: https://medium.com/craft-ventures/the-one-who-defines-the-category-wins-the-category-245fee85bfbb
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