Last week, John Thornhill clearly stated why he sees the need for the VC industry to rip up the playbook and start again. In a world where money now costs something, growth all costs will no longer create value or a follow on funding round.
This is exactly the reason Andrius Sutas and I wrote The Founder Handbook – how to your first ten enterprise customers. Scaling by creating a value exchange with customers is the only way to build securely. That journey is complicated and even more so when we get into regulatory rich industries that involve deep tech products.
There is a level of complexity and therefore a level of great value that remains attractive for VC returns. The key is getting the first ten Enterprise customers and then working from there. We have set out an approach to do exactly that. Pick up a copy on amazon.
