Why product and brand framing matters

Strategy Peak: How to Get People to Pay 77% More By Changing Just One Thing (strategypeak.com link)

April Dunford: How product framing can help grow your startup (or kill it) (medium.com link)

Niklas Persson: An exploratory investigation of the elements of B2B brand image and its relationshipto price premium (researchgate.net link)

First Round Review: Positioning Your Startup is Vital — Here’s How to Nail It (firstround.com link)

How to Position Your Product by April Dunford at Lean Product Meetup

Cover art by: https://www.communication-director.com/issues/embedding-message/framing-debate-framing-brand/

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