Why enterprise sales is hard

Luke Kanies: My Losing Battle with Enterprise Sales (lukekanies.com link)

Steven Sinofsky: A Product Person’s Perspective on Enterprise Selling (a16z.com link)

TechCrunch: The 3 biggest sales mistakes enterprise software companies make (techcrunch.com link)

Cover art by: https://avenuetalentpartners.com/2021/01/27/what-is-enterprise-sales-complex-sales/

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