Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little (momtestbook.com link)
Cover art by: https://feelinspired.medium.com/things-i-learnt-the-mom-test-by-rob-fitzpatrick-9d9d58ce8098
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