Perceived product value

A study by an assistant professor at The University of Texas at Arlington published in the Journal of Marketing shows that marketers of relatively high-priced products should consider keeping prices high, as many consumers associate high price with high quality ( link)

HubSpot: The Psychology of Customer Perceived Value ( link)

The Adaptive Marketer: How can a higher price result in more sales? ( link)

CXL: How to Increase Perceived Value (and Charge More) ( link)

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