A study by an assistant professor at The University of Texas at Arlington published in the Journal of Marketing shows that marketers of relatively high-priced products should consider keeping prices high, as many consumers associate high price with high quality (sciencedaily.com link)
HubSpot: The Psychology of Customer Perceived Value (hubspot.com link)
The Adaptive Marketer: How can a higher price result in more sales? (theadaptivemarketer.com link)
CXL: How to Increase Perceived Value (and Charge More) (cxl.com link)
Cover art by: https://blog.usejournal.com/power-of-perceived-value-cdc5a1afd901
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