Geoffrey Moore is an author of Crossing the Chasm (1991), a marketing book that focuses on the specifics of marketing high tech products during the early start up period (geoffreyamoore.com link, wikipedia.org link)
The chasm refers to the technology adoption lifecycle, or the transition from the early market into the mainstream eye. Crossing the chasm means the opportunity for hyper-growth and market success. It’s the leap from being a new, little-known and exploratory product, to mass adoption and well-known status (parkersoftware.com link)
Cover art by https://blog.prototypr.io/design-for-crossing-the-chasm-1c4d4c68a3f1
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