Posts

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action (contentmarketinginstitute.com link)

Engineering as marketing is the concept of building and sharing tools with your users with that they will find useful. These can either be made specifically for an engineering-as-marketing strategy, or by repurposing existing tools you’ve built to solve internal problems in your business. Goal is building and using tools to reach more people and gain traction by providing value to users (trychameleon.com link)

Top 7 B2B content marketing research insights that should guide your strategy (smartinsights.com link)

Cover art by https://medium.com/magic-media/meme-marketing-the-next-generation-of-advertising-75799c755307


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Problem analysis with five whys

Five whys (or 5 whys) is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. The primary goal of the technique is to determine the root cause of a defect or problem by repeating the question “Why?”. Each answer forms the basis of the next question. The “five” in the name derives from an anecdotal observation on the number of iterations needed to resolve the problem (wikipedia.org link)

Cover art by https://www.leanvets.com/2016/02/root-cause-problem-solving-and-5-whys.html


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Rubber ducking a business processes

In software engineering, rubber duck debugging is a method of debugging code. The name is a reference to a story in the book The Pragmatic Programmer in which a programmer would carry around a rubber duck and debug their code by forcing themself to explain it, line-by-line, to the duck (wikipedia.org link)

Rubber Duck Debugging: The Psychology of How it Works (thoughtfulcode.com link)

Rubber duck debugging is not limited to debugging coding, it can also be used to debug any processes, including business processes. By forcing yourself to explain everything in detail any process any gaps will become clear as you won’t be able to easily articulate them.

Cover art by https://www.smbc-comics.com/comic/the-rubber-duck-method


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Startup lean canvas

Why Lean Canvas vs Business Model Canvas? (leanstack.com link)

Cover art by https://blog.leanstack.com/why-lean-canvas-vs-business-model-canvas/


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When to stop

In mathematics, the theory of optimal stopping or early stopping is concerned with the problem of choosing a time to take a particular action, in order to maximise an expected reward or minimise an expected cost (wikipedia.org link)

Vsauce2: The Game You Quit

Numberphile: Mathematical Way to Choose a Toilet

Cover art by https://datagenetics.com/blog/december32012/index.html


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Ode to the founder

Ode to the Founder Here’s to you, Mr. and Ms. Founder… (startupsanonymous.com link)

Cover art by Warner Bros, The Great Gatsby.


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Startups are a marathon and not a sprint

Start-ups are a marathon and not a sprint (hackernoon.com link)

The saying It’s a marathon not a sprint, albeit overused — proves that there is more meaning to uncover than what we initially assumed. Committing to a goal is difficult, but seeing progress is something we can never regret (medium.com link)

Cover art by https://hackernoon.com/software-development-sprint-vs-marathon-mindsets-3bbb7505a7ab


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Do things that do not scale

One of the most common types of advice Y Combinator gives to founders is to do things that don’t scale. A lot of would-be founders believe that startups either take off or don’t. You build something, make it available, and if you’ve made a better mousetrap, people beat a path to your door as promised. Or they don’t, in which case the market must not exist.

Actually startups take off because the founders make them take off. There may be a handful that just grew by themselves, but usually it takes some sort of push to get them going (paulgraham.com link)

Paul Graham: What does it mean to do things that don’t scale?

Do Things That Don’t Scale: a crowdsourced collection of unscalable startup hacks and stories (dothingsthatdontscale.com link)

Cover art by https://www.quora.com/What-is-the-meaning-of-Paul-Grahams-advice-for-startups-and-entrepreneurs-quoted-as-do-things-that-dont-scale-How-will-it-inspire-them/answer/Michael-T-Foster


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Crossing the chasm

Geoffrey Moore is an author of Crossing the Chasm (1991), a marketing book that focuses on the specifics of marketing high tech products during the early start up period (geoffreyamoore.com link, wikipedia.org link)

The chasm refers to the technology adoption lifecycle, or the transition from the early market into the mainstream eye. Crossing the chasm means the opportunity for hyper-growth and market success. It’s the leap from being a new, little-known and exploratory product, to mass adoption and well-known status (parkersoftware.com link)

Cover art by https://blog.prototypr.io/design-for-crossing-the-chasm-1c4d4c68a3f1


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Why startups fail

CrunchBase Insights: The Top 20 Reasons Startups Fail (cbinsights.com link)

Cover art by https://www.cbinsights.com/research/startup-failure-reasons-top/


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