Category: Research

McKinsey & Company: Delivering through diversity (mckinsey.com link)

Cover art by: https://ecorner.stanford.edu/articles/how-startups-can-bake-diversity-into-their-dna/

Business Insider: 4 behaviors are the most reliable predictors of divorce (businessinsider.com link) – surprisingly applies to business relationships too.

Cover art by: http://elitebusinessmagazine.co.uk/legal/item/helping-your-startup-survive-a-divorce

Investopedia: How Many Startups Fail and Why? (investopedia.com link)

Cover art by: https://www.freepik.com/premium-vector/startup-rocket-crash_4144214.htm

A study by an assistant professor at The University of Texas at Arlington published in the Journal of Marketing shows that marketers of relatively high-priced products should consider keeping prices high, as many consumers associate high price with high quality (sciencedaily.com link)

HubSpot: The Psychology of Customer Perceived Value (hubspot.com link)

The Adaptive Marketer: How can a higher price result in more sales? (theadaptivemarketer.com link)

CXL: How to Increase Perceived Value (and Charge More) (cxl.com link)

Cover art by: https://blog.usejournal.com/power-of-perceived-value-cdc5a1afd901

Do Things That Don’t Scale: a crowdsourced collection of unscalable startup hacks and stories (dothingsthatdontscale.com link)

Also see:

Do things that do not scale

Cover art by: https://www.mashauri.org/mastering-scale-doing-things-that-dont-scale/

CrunchBase Insights: 208 Of The Biggest, Costliest Startup Failures Of All Time (cbinsights.com link)

Cover art by: https://yourstory.com/2018/04/startup-failure-why-startups-fail-how-to-avoid-it

Be Familiar: Why brand familiarity is the key to becoming a powerful brand (linkedin.com link)

Econsultancy study: 82% of searchers choose a familiar brand for the first click (econsultancy.com link)

An exploratory investigation of the elements of B2B brand image and its relationship to price premium (researchgate.net link)

Cover art by https://www.forbes.com/sites/netapp/2013/09/12/brand-is-demands-best-friend/

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action (contentmarketinginstitute.com link)

Engineering as marketing is the concept of building and sharing tools with your users with that they will find useful. These can either be made specifically for an engineering-as-marketing strategy, or by repurposing existing tools you’ve built to solve internal problems in your business. Goal is building and using tools to reach more people and gain traction by providing value to users (trychameleon.com link)

Top 7 B2B content marketing research insights that should guide your strategy (smartinsights.com link)

Cover art by https://medium.com/magic-media/meme-marketing-the-next-generation-of-advertising-75799c755307

CrunchBase Insights: The Top 20 Reasons Startups Fail (cbinsights.com link)

Cover art by https://www.cbinsights.com/research/startup-failure-reasons-top/