Why product and brand framing matters

Strategy Peak: How to Get People to Pay 77% More By Changing Just One Thing (strategypeak.com link)

April Dunford: How product framing can help grow your startup (or kill it) (medium.com link)

Niklas Persson: An exploratory investigation of the elements of B2B brand image and its relationshipto price premium (researchgate.net link)

First Round Review: Positioning Your Startup is Vital — Here’s How to Nail It (firstround.com link)

How to Position Your Product by April Dunford at Lean Product Meetup

Cover art by: https://www.communication-director.com/issues/embedding-message/framing-debate-framing-brand/


If you would like to expand on the topic as a guest post, know of more resources/posts/essays/etc that we should share here or simply spotted an error, please get in touch with us!

Rabbits deers and elephants

Mark Suster: Most Startups Should be Deer Hunters (bothsidesofthetable.com link)

LATKA magazine: 8 ways to build a $100m company (nathanlatka.com link)

From Mice to Whales – 5 Ways to Build a $100 Million SaaS Company with Christoph Janz

Cover art by: https://thefounderhandbook.org/


If you would like to expand on the topic as a guest post, know of more resources/posts/essays/etc that we should share here or simply spotted an error, please get in touch with us!

Startup lean canvas

Why Lean Canvas vs Business Model Canvas? (leanstack.com link)

Cover art by https://blog.leanstack.com/why-lean-canvas-vs-business-model-canvas/


If you would like to expand on the topic as a guest post, know of more resources/posts/essays/etc that we should share here or simply spotted an error, please get in touch with us!