Crossing the chasm

Geoffrey Moore is an author of Crossing the Chasm (1991), a marketing book that focuses on the specifics of marketing high tech products during the early start up period (geoffreyamoore.com link, wikipedia.org link)

The chasm refers to the technology adoption lifecycle, or the transition from the early market into the mainstream eye. Crossing the chasm means the opportunity for hyper-growth and market success. It’s the leap from being a new, little-known and exploratory product, to mass adoption and well-known status (parkersoftware.com link)

Cover art by https://blog.prototypr.io/design-for-crossing-the-chasm-1c4d4c68a3f1


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Clarke’s three laws

British science fiction writer Arthur C. Clarke formulated three adages that are known as Clarke’s three laws. These so-called laws are:

  1. When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.
  2. The only way of discovering the limits of the possible is to venture a little way past them into the impossible.
  3. Any sufficiently advanced technology is indistinguishable from magic.

(wikipedia.org link)

Cover art by https://en.wikipedia.org/wiki/Arthur_C._Clarke


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Death of a salesman

Death of a Salesman is a 1949 stage play written by American playwright Arthur Miller. The play premiered on Broadway in February 1949, running for 742 performances. It is a two-act tragedy set in the 1940s New York told through a montage of memories, dreams and arguments of the protagonist Willy Loman, a travelling salesman who is disappointed from his life and appears to be slipping into senility. The play contains a variety of themes, such as the American Dream, the anatomy of truth, and betrayal (wikipedia.org link)

Cover art by: Death of a Salesman First edition cover, Viking Press


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