Survival of the fittest

The continued existence of organisms which are best adapted to their environment, with the extinction of others, as a concept in the Darwinian theory of evolution (lexico.com link)

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Nothing worth doing is easy

“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.” ― Theodore Roosevelt (goodreads.com link)

Forbes: A Business Is Not Worth Building Unless You Are Ready To ‘Go All-In’ (forbes.com link)

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Sunk cost and fallacy effect

People demonstrate “a greater tendency to continue an endeavor once an investment in money, effort, or time has been made.” This is the sunk cost fallacy, and such behavior may be described as “throwing good money after bad”, while refusing to succumb to what may be described as “cutting one’s losses”. Sunk costs influence people’s decisions, with people believing that investments (i.e., sunk costs) justify further expenditures (wikipedia.org link)

Guy Champniss: Five ways great startups can fall victim to poor decision-making (linkedin.com link)

Steve Schlafman: The Dilemma of Sunk Costs in Venture Capital (medium.com link)

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Biggest startup failures

CrunchBase Insights: 208 Of The Biggest, Costliest Startup Failures Of All Time (cbinsights.com link)

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Rabbits deers and elephants

Mark Suster: Most Startups Should be Deer Hunters (bothsidesofthetable.com link)

LATKA magazine: 8 ways to build a $100m company (nathanlatka.com link)

From Mice to Whales – 5 Ways to Build a $100 Million SaaS Company with Christoph Janz

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The mom test

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little (momtestbook.com link)

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Respect others’ time

Greg Savage: How did it get to be “OK” for people to be late for everything? (gregsavage.com.au link)

Forbes: How Respecting Others’ Time Results In Better Performance For Everyone (forbes.com link)

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Listen to understand and not just to respond

Psychology Today: Are You Really Listening, or Just Waiting to Talk? (psychologytoday.com link)

Entrepreneur: 5 Ways Listening Grows Your Business (entrepreneur.com link)

Startup Instanbul: Listening is important for your startup (startupistanbul.com link)

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Vanity vs actionable metrics

Vanity Metrics vs. Actionable Metrics – Guest Post by Eric Ries (tim.blog link)

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