Chapter One – Why do startups fail?
Chapter Two – What is business development?
ACT I: Start the business flywheel
Chapter Three – Step 1: Create a hypothesis
Chapter Four – Step 2: Test the problem
Chapter Five – Step 3: Test the solution
Chapter Six – Step 4: Adapt or die
Chapter Seven – Nobody else matters
Chapter Eight – Know your early metrics
Chapter Nine – Running a successful pilot
Chapter Ten – Understanding why customers leave
ACT II: Increasing the business flywheel momentum
Chapter Eleven – Making new friends
Chapter Twelve – Negotiating your first contract
Chapter Thirteen – Choosing the right market
Chapter Fourteen – What the hell is product-market fit, anyway
Chapter Fifteen – Raising your first round
Chapter Sixteen – Find the right incentives
Chapter Seventeen – Prepare for the future scale
ACT III: Holding out for a hero
Chapter Eighteen – The final step
|Audiobook ISBN |
(in progress — signup to mailing list for updates)
|Paperback trim||6 x 9″ (15.24 x 22.86 cm), glossy cover,|
black & white interior with white paper
The founder handbook in the news
We are very proud and grateful for being featured on Barclays Eagle Labs suggested reading list by Steven Drost, CSO of CodeBase.
Amazing shout-out by Launchpad newsletter #5, “The energy-focused unicorn factory”, as a recommended reading for the week!
The University of Manchester, Alliance Manchester Business School featured Siobhan Clarke in their MBA Guest Post.